THE SLAM-DUNK,
TOUCHDOWN,
OUT OF  THE PARK
WING EXPERIENCE.

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In a series of online videos, we created a character that is an “expert” in all things sports and chicken to deliver fun, honest messaging about the new Chicken Ringer sandwich and encourage our fans to do their part during this wing shortage by bringing in the Ringer.

Since his debut, Sports Person Player Guy has since become a starter in Wings & Rings online line-up.

BROADCAST
SOCIAL CONTENT
COPYWRITING
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MARCH BASKETS CAMPAIGN

Move over Dickie V, our good friend The Sports Person Player Guy is taking his knowledge of college hoops and chicken wings court-side! That’s right, there’s a new commentator in town and he’s talking all things brackets and baskets. SPPG is the ultimate hype man, and there’s only one place to go this March…Wings & Rings, baby!

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