MOERLEIN
BRANDING

When the Cincinnati Beverage Company went looking for a team to help redesign and market Christian Moerlein, they kept it local. Borne Content (we’re across the street) was honored to work on Christian Moerlein, which has significant historical ties to our city and the world of brewers. A little background–Christian Moerlein started out as a blacksmith who liked to brew beer. The OG of garage brewers. It turned out he was very good at brewing. Using recipes he brought over from Germany, he won the world over with his namesake beer. We borrowed from his blacksmith days using smithing iconography and nomenclature. We’re as proud of our efforts as Cincinnati is of our local beer industry.

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