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Drees Homes is a national leader in custom built homes. The problem to solve was that most people know that Drees builds custom homes in new communities, but very few people know that Drees will build a $800K to $1.2M custom home on an individual lot that you’ve found. Our job was to create a new, higher end brand look, within the context of their style guide. The look, messaging, and delivery all had to be premium. They gave us a photo of a house and we took it from there. We added movement, animation and created a very luxury look to promote this offering.
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